Y2K to 2010s Fashion Transition
By Courtney Ruddy
May 24, 2022
Image Credit: Victoria Krivchenvokva for Unsplash
Y2K fashion has been all the rage lately. Everywhere you look, influencers and stores are incorporating more early 2000s styles of clothing.
In the media, we are seeing low-rise jeans, juicy couture tracksuits, bucket hats, mini skirts and more. One major fast fashion brand that has been producing this content is the non-sustainable brand, SheIn. The store is very inexpensive, making it quite popular with college students.
One store near campus that has seen these changes is Uptown Cheapskate. Employee Robert Wormley mentioned what trends he has been witnessing in the thrift store.
Wormley said, “We've been getting a lot of vintage Y2K. Just a lot of vintage stuff in general. Just a lot of Harley Davidson, Tommy jeans, stuff like that. So yeah, it's definitely been an influx of vintage gear coming in.”
Some examples of celebrities incorporating this era into their style are icons such as pop singer Olivia Rodrigo and influencer Iris Apatow.
However, as fashion does evolve, it seems that young women have transitioned from 90s-style items such as baggy denim and brighter tops. Some influencers such as Haley Pham are still rocking the 90s look, however, many celebrities have been wearing Y2K for this past season.
Now, this begs the question, what is next in the world of fashion? As trends are having this very speedy turnaround, you might want to think ahead for what’s coming next.
My prediction is that we are heading into early 2010s fashion. On TikTok, this has been a huge discussion in the fashion world. FIT students and TikTok influencers are all wearing more and more pieces that resemble what we were seeing only 10 years ago.
2010s fashion includes pieces such as very long sleeve tops, bootcut jeans, and an overall more relaxed vibe compared to Y2K. The entire basis of Y2K was the Paris Hilton flashy pieces phase. However, 2010s were much more demure.
https://vm.tiktok.com/ZTdbJfArW/
https://vm.tiktok.com/ZTdbJSuUr/
On TikTok, this style is often referred to as the 2010s babysitter look. Influences from this era of fashion are very prevalent on television from the time. In “The Vampire Diaries,” the main character, Elena’s wardrobe is a perfect example of styles that are coming back.
As for what we see on campus, Wormley mentions the 2010s trends and said, “2010 I think of like Ed Hardy, and 70s, and stuff like that. And it's like, you either like it or you don't you know what I mean?”
Students were asked about their opinions on the transition from the 90s to Y2K to 2010’s fashion and how they see it in their daily lives.
Junior government and politics and art history double major Calypso Moschochoritis, discussed what she has observed.
Calypso said regarding the shift from trends, “I think it's definitely gonna happen. I'm not sure whether it's going to be a fast shift. But I mean, I feel like fashion definitely goes in circles. And so we're probably going to see the 2010s come up relatively soon.”
The Y2K trend she loves the most is the juicy tracksuits. Moschochoritis said, “I love those. As long as it's not low-rise jeans. I'm fine.”
Senior journalism major Paulina Duque discussed how she has seen these trends evolve. “I mean, fashion is just like history. It's honestly another way of like, kind of like, accumulating history and kind of like being able to look at it. Passion is another way to look at history. And its trends always make their way back around” Duque said.
She described the beginning of the current Y2K trends and how things can change so quickly.
Duque said, “I think the fashion industry was incredibly impacted by the pandemic and the fact that people were forced to sit at home and reevaluate, like, not just like what they were doing with their lives, but like themselves as humans and like their own like personalities and interest and like who they identify as and how they identify.”
She continued, “I think that was a really big effect quarantine had on everyone. So I think that was kind of the push that made it seem like it was changing so quickly.”
Although these trends are changing faster and faster, I recommend anyone that is trying to stay on-trend to follow how the runway attire changes over the next seasons. In addition, I would recommend watching to see if you can spot some 2010 trends that you actually might remember seeing or wearing.
In the media, we are seeing low-rise jeans, juicy couture tracksuits, bucket hats, mini skirts and more. One major fast fashion brand that has been producing this content is the non-sustainable brand, SheIn. The store is very inexpensive, making it quite popular with college students.
One store near campus that has seen these changes is Uptown Cheapskate. Employee Robert Wormley mentioned what trends he has been witnessing in the thrift store.
Wormley said, “We've been getting a lot of vintage Y2K. Just a lot of vintage stuff in general. Just a lot of Harley Davidson, Tommy jeans, stuff like that. So yeah, it's definitely been an influx of vintage gear coming in.”
Some examples of celebrities incorporating this era into their style are icons such as pop singer Olivia Rodrigo and influencer Iris Apatow.
However, as fashion does evolve, it seems that young women have transitioned from 90s-style items such as baggy denim and brighter tops. Some influencers such as Haley Pham are still rocking the 90s look, however, many celebrities have been wearing Y2K for this past season.
Now, this begs the question, what is next in the world of fashion? As trends are having this very speedy turnaround, you might want to think ahead for what’s coming next.
My prediction is that we are heading into early 2010s fashion. On TikTok, this has been a huge discussion in the fashion world. FIT students and TikTok influencers are all wearing more and more pieces that resemble what we were seeing only 10 years ago.
2010s fashion includes pieces such as very long sleeve tops, bootcut jeans, and an overall more relaxed vibe compared to Y2K. The entire basis of Y2K was the Paris Hilton flashy pieces phase. However, 2010s were much more demure.
https://vm.tiktok.com/ZTdbJfArW/
https://vm.tiktok.com/ZTdbJSuUr/
On TikTok, this style is often referred to as the 2010s babysitter look. Influences from this era of fashion are very prevalent on television from the time. In “The Vampire Diaries,” the main character, Elena’s wardrobe is a perfect example of styles that are coming back.
As for what we see on campus, Wormley mentions the 2010s trends and said, “2010 I think of like Ed Hardy, and 70s, and stuff like that. And it's like, you either like it or you don't you know what I mean?”
Students were asked about their opinions on the transition from the 90s to Y2K to 2010’s fashion and how they see it in their daily lives.
Junior government and politics and art history double major Calypso Moschochoritis, discussed what she has observed.
Calypso said regarding the shift from trends, “I think it's definitely gonna happen. I'm not sure whether it's going to be a fast shift. But I mean, I feel like fashion definitely goes in circles. And so we're probably going to see the 2010s come up relatively soon.”
The Y2K trend she loves the most is the juicy tracksuits. Moschochoritis said, “I love those. As long as it's not low-rise jeans. I'm fine.”
Senior journalism major Paulina Duque discussed how she has seen these trends evolve. “I mean, fashion is just like history. It's honestly another way of like, kind of like, accumulating history and kind of like being able to look at it. Passion is another way to look at history. And its trends always make their way back around” Duque said.
She described the beginning of the current Y2K trends and how things can change so quickly.
Duque said, “I think the fashion industry was incredibly impacted by the pandemic and the fact that people were forced to sit at home and reevaluate, like, not just like what they were doing with their lives, but like themselves as humans and like their own like personalities and interest and like who they identify as and how they identify.”
She continued, “I think that was a really big effect quarantine had on everyone. So I think that was kind of the push that made it seem like it was changing so quickly.”
Although these trends are changing faster and faster, I recommend anyone that is trying to stay on-trend to follow how the runway attire changes over the next seasons. In addition, I would recommend watching to see if you can spot some 2010 trends that you actually might remember seeing or wearing.