Image Credit: Sarah Cassuto for The Campus Trainer
TikTok and other social media platforms have created a new way for trends to start and spread. In 2022, influencers on these platforms gave their at-home audiences a way to see beauty trends and products in a real way, from real people, instead of traditional advertising, using models and studios.
As the year comes to an end, let's review the top beauty trends from this year, how students used them and their thoughts on these trends, from products to brands.
Senior marketing major Sami Porter has been loving the glowy makeup look which she heard about from watching TikToks and “The Kardashians” on Hulu.
“I like these trends because the cream products make my skin look a lot better,” says Porter. “I have dry skin so I really like not having to put more powder on and being able to use products that are hydrating.”
Some of her favorite trending products are the Rhode Skin Peptide Glazing Fluid, The Makeup by Mario Cream Blush Stick, the Telescopic Mascara by L’Oreal, and the D-Bronzi Anti-Pollution Sunshine Drops from Drunk Elephant.
Porter also likes mixing drugstore products with high end makeup. She likes using “dupes,” a more affordable version of a high end makeup product. One of her favorite dupes is the Elf Halo Glow Liquid Filter, which is $14, for the Charlotte Tilbury Flawless Filter, which is $46.
Junior psychology major Emily Mitchener has been into the natural “no-makeup-makeup” look this year. She likes using tinted moisturizer for a more natural look and cream blush to look glowy.
“It’s easy to wear to class and make you look put together, but still fast and easy,” says Mitchener.
When it comes to hairstyle trends of the year, Mitchener has loved doing an at home blowout with the coveted Dyson Airwrap. Other ways to create an at home blowout are with rollers or a blow dry brush, like the one from Revlon, which is $65 from Ulta, or Dry Bar, which is $155.
One trend that Mitchener was not a fan of from this year was fake freckles. She feels that they do not fit people’s faces who do not naturally have freckles and look bad. Although she does not like the way they look, she does like that they made freckles a beauty standard.
“A lot of people I know that have freckles don’t like them but it’s cool that it was a trend because I think it made those with freckles like theirs more,” Mitchener says.
Two trends that Mitchener will be taking into the new year are the laminated brow look and claw clips. Laminated brows give a natural and clean look that has been all the rage this year. Mitchener loves throwing her hair in a claw clip before class or running errands because it keeps her hair out of her face, but also looks cute.
Junior public health science major and Vice President of Social Media for Shaina B. Miami, Shaina Bassan has also been into the glowy no makeup makeup look as well. This look is very shiny and simple, which she loves.
“My top two beauty products from 2022 are the Shaina B. Miami beauty sponge. I am a little biased but I really do think it's the most qualitative sponge out there right now,” says Bassan. “The second has to be my Ilia setting powder.”
The Sol de Janeiro creams, which range in price from $22-85 depending on size, and hair and body mists, which is $20-35, have become super popular this year on TikTok. The Sol de Janeiro creams are popular because they are moisturizing while also smelling really good. Once the creams became popular, so did their scents, which made their hair and body mists trendy on social media.
Some other products that are popular from this year are Laneige lip products, including the lip sleeping mask and lip glowy balm. These lip products became popular on social media for their healing and hydrating properties.
As these products got shown on social media, mostly TikTok, they went viral and people started buying them rapidly.
As we continue into the holiday season and wrap up 2022, make sure you try these beauty trends to add to your beauty routine. Try a glowy look for a holiday party or an at home blowout for New Years. Make sure to keep an eye out for what trends are going to start in 2023.