The ongoing controversy between Selena Gomez and Hailey Bieber continues to fascinate fans, especially now with old and new videos of the two surfacing.
The controversy between the two celebrities began when Justin Bieber and Hailey Bieber got married shortly after Bieber's relationship with Gomez ended. This shocked many fans, sparking public scrutiny.
Following this, Gomez launched her makeup brand, Rare Beauty, in Sept. 2020 and Hailey Bieber launched her skincare brand, Rhode Skin, in June 2022, according to Allure.
Gomez launched Rare Beauty to embrace people’s beauty in their imperfections and support mental health, according to the company’s website.
Bieber launched Rhode Skin to provide people with basic essential and clean products, according to the company’s website.
Recently, many fans have come to Gomez’s defense after Hailey Bieber’s possible body shaming towards Gomez.
Gomez received body shaming comments from social media users after she posted pictures from a vacation. Shortly after, Hailey Bieber was seen in a TikTok mouthing lyrics about how, “God’s timing is always right,” according to TikTok creator Kyla Zhao.
Many of Gomez’s fans assumed this TikTok was referring to her deserving these comments, but Bieber responded and said she made the TikTok for fun and it was not directed at anyone, according to Zhao.
Some other fans are also convinced Hailey Bieber and Kylie Jenner posted an Instagram story shading Gomez’s brows that she claimed she got laminated too much.
With the recent drama between the two beauty company founders, it will be interesting to see the possible lasting effects this could have on fans and their support for the beauty companies.
Abigail Melick, freshman biology major, says she thinks the recent drama is very immature, but it will still affect her choices on what beauty companies she will buy from.
“I do not want to support brands that are negative and cause a lot of unwanted drama,” Melick said. “I will only stick to using Rare Beauty most likely.”
Maddie Yaffe, sophomore communication chair for the Panhellenic Association Public Relations committee feels similarly to Melick regarding what products she may buy in the future.
Yaffe said she “would absolutely not buy Hailey or Kylie’s products,” referring to Kylie Jenner’s makeup brand, Kylie Cosmetics.
Kylie Jenner and Hailey Bieber’s friendship is public through social media platforms, which is where fans questioned the motives behind the figures’ posts regarding what fans believed to be shade towards Gomez.
Julia Bonner, senior hearing and speech sciences major, is interested in buying Rare Beauty’s products for reasons aside from the drama that she believes is over exaggerated.
“I think I will [buy more Rare Beauty products] but not because of the drama, but more because I have heard very good things from…my friends and influencers on TikTok,” Bonner said.
She is interested in trying products like the soft pinch liquid blush and the positive light liquid luminizer.
The evolution of the ‘Jelena,’ drama with Hailey Bieber and other possible celebrities in the mix could possibly impact beauty companies like Bieber and Gomez’s and will only be telling as the drama continues to unfold.